Pensions TV advertising
The Scottish Widows TV advert featuring Hayley Hunt
promotes how we have been voted ‘the Best Individual Pension Provider’ by independent financial advisers† and were named ‘the most trusted choice for pensions#’ in a recent consumer study.
The advert was created by advertising agency Leo Burnett
and continues the evolution of the Scottish Widows brand. Directed by Sean de Sparengo and choreographed by Fran Jaynes (Tim Burton's 'Charlie and the Chocolate Factory'), it was shot in the rugged, beautiful landscape of Iceland.
TV Script
"Because we've been voted the Best Individual Pension Provider by independent financial advisers*, it's no wonder we're the most trusted choice for pensions#. Have a chat with your financial adviser, or come in and see us at any branch of Lloyds TSB.
Scottish Widows, preparation is everything."
† source: Financial Adviser Life & Pensions Awards 2007
# Source: IPSOS Brand Tracking Study March 2007
*Source: Financial Adviser Life & Pensions Awards 2007



