Scottish Widows Logo
our television advertising
Images from the Scottish Widows TV ad
our television advertising

The director: Sean de Sparengo


Sean de Sparengo studied Graphic Design at Kingston University, specialising in moving image and Photography, before joining the BBC presentation department at the height of their channel branding success.


Sean was quickly responsible for the creative / branding output of several of the BBC's Channels and designed, directed and produced numerous award-winning BBC trails, identities and title sequences.


Amongst his directing credits:


  • Identities for BBC2, BBC ONE, BBC America's 'Cool Britannia'.
  • Title sequences for Holby City, This Morning (ITV) and Living Dangerously.

Since leaving to be freelance, Sean has worked with on several feature films, directing second unit and special effects for:


BBC, ITV, Channel 4, FIVE, MTV, Hallmark, Sky, National Geographic and Flextech.


Sean recently again won the World - Gold BDA/Promax award for best on-air branding for directing Channel FIVE's Identities This link will open in a new window and was recently nominated for the Saatchi and Saatchi "Best New Directors" showcase in Cannes.


Other awards and achievements:


Royal Television Society (RTS) Gold Award for Best Branding and Indents


  • 3 nominations for RTS Awards
  • 2 Design Week Awards
  • 1 Gold / 1 Silver Design Circle Awards
  • 14 Promax Awards (including 5 Gold)
  • Featured in 2 D&AD annuals

Since joining Therapy Films This link will open in a new window in 2005, Sean has directed commercials and identities for Disney, Racing Post and National Geographic as well as Scottish Widows. In addition to that he continues to further his feature film ideas.

Sean de Sparengo
Sean de Sparengo
Hayley on site
Hayley on site
Helicopter at the ready for the yacht scene
Helicopter at the ready for the yacht scene
Preparing the shot
Preparing the shot
Makeup retouch
Retouch by Frida Maria Hardardottir the makeup artist