Scottish Widows: official pensions and investment provider.
our television advertising
Images from the Scottish Widows TV ad
our television advertising

About Hayley Hunt


Find out more about Hayley on her website at www.hayley-hunt.comThis link will open in a new window


In 2005, Hayley Hunt became the new face of Scottish Widows.

After completing her studies, Hayley signed with the world-famous Storm Agency This link will open in a new window.


Since then, she's built her career primarily in television advertising campaigns, for many big brands and also starred in a music video. Hayley has also appeared in a number of glossy magazines and national newspapers included as well as fashion work for high street major retailers.


She also does in-house catwalk shows for design houses and she has taken part in charity work, including fashion shows to raise funds for breast cancer research and AIDS awareness. Hayley recently married childhood sweetheart, Judo Olympic hopeful James Lutman, in July.


What did she wear?


Hayley Hunt wore a dress which was designed for the occasion. It was created specifically for her by the costume designer for the advert. There were 2 identical dresses made which were wraparound in style.


The cloak


The cloak was made by a theatrical costumer and the pattern has not changed throughout the history of the Scottish Widow. There have been a number of cloaks made due to the wear and tear through the process of shooting the TV adverts. There are black cloaks with black lining, red lining and even one with blue lining.


The cloak is made of silk velvet and the lining is silk. Generally, the cloak weighs about 22lb and is weighted with dressmaker's weights to help the cloak to glide gracefully through the air as the Widow moves.


The Shoes


Hayley's shoes for the advert were Prada although she also needed a 'stunt' pair - these were customised by the costume designer to be very sturdy to cope with the Icelandic terrain.


Her jewellery


The Widow wears diamond stud earrings, a gold wedding band and a brooch designed especially by jewellers Scottish Hamilton & Inches This link will open in a new window.

Image of Hayley Hunt
Close up of Hayley
The cloak against the moors
The cloak against the moors.