This service plays an important part of our member communications strategy. We will work with you and your clients to develop an understanding of the needs and objectives of a scheme before defining a marketing communications plan where necessary.
We offer a range of options, from co-branded literature to full campaigns depending on scheme requirements and our criteria.
Our worksite marketing material is available in a variety of media with several theme-based campaigns, such as
- 5 reasons to start a pension plan now, which covers
- The cost of delay
- Tax relief
- Employer contributions
- Portability
- Increases in life expectancy
- Pensions: facts and myths
These themes encourage employees to consider some of the issues relating to their pension and retirement planning.
Our worksite marketing toolkit is designed to ensure flexibility with the opportunity to bespoke, which means it can be tailored and developed over time to suit the specific needs of your clients. Our toolkits contain items like
- Posters
- Desk drops
- E-mails
Microsites
Microsites are a quick and easy way to get information to members.
They host your Scottish Widows joining material online and provide access to our easy-to-use tools. We can easily add your clients' logos and, for larger schemes, develop bespoke solutions.
Our template microsite includes
- The benefits of the pension plan
- Interactive financial planning tools
- Information on investment choice and access to an interactive investment decision tool
- Electronic versions of the pension plan literature
- Member services where employees can log in and administer their pension plan online
Digital consultancy
We have a range of new media options within our Marketing Consultancy service, which can play a key part in your marketing communications strategy. Options include
- Employee-facing web cast
- E-mail campaigns
Our team of dedicated marketing consultants specialise in building tailored communication plans and strategies for company pensions.
You and your clients may decide to use some or all of these elements depending on the particular requirements. To help deliver an effective communications strategy, early engagement with our team of specialists is key.
