The Scottish Widow

David Bailey was chosen to direct the launch of the Widow on television in 1986.

The original Widow chosen to portray the company's brand values in the memorable 'Looking Good' commercial was Debbie Moore (daughter of Roger Moore).

In 1994, Amanda Lamb took over the role and has portrayed the Widow through a period of immense change in financial services.

The new Scottish Widow

In 2005, Hayley Hunt became the new face of Scottish Widows. To find out more about Hayley visit her website at www.hayley-hunt.com

When she was 16, she was spotted in the crowd by the Boss modelling agency at the BBC Clothes Show in Birmingham. “I remember the Clothes Show was pretty big at the time and I went up with my mum and her friends. I was approached by one of the scouts and he asked me if I’d like to do some modelling. I was very excited. I’d lived in the country all of my life and hadn’t even considered anything like modelling,” she recalls.

After completing her studies, Hayley signed with the world-famous Storm Agency, who handle Kate Moss, Eva Herzigova, Cindy Crawford and Lily Cole.

Since then, she’s built her career primarily in television advertising campaigns, for many big brands and also starred in a music video. Hayley has also appeared in a number of glossy magazines and national newspapers included as well as fashion work for high street major retailers.

She also does in-house catwalk shows for design houses and she has taken part in charity work, including fashion shows to raise funds for breast cancer research and AIDS awareness.

So what was it like working with David Bailey on the Scottish Widows’ shoot?

“I was quite apprehensive at first. But he was very cool and friendly. It was a nice shoot with great people. You learn something from each photographer and Bailey was able to show me how I should try and create the Scottish Widows look.”